Parks Associates: Smart home self-installations up nearly 40% since 2018

May 18, 2021 - Parks Associates reports that self-installation of newly purchased security systems reached 55% in the second quarter of 2020, up from 40% in 2018 and an increase of nearly 40%. The company's latest white paper, Home Security: A Market Redefined, finds that the rise of interactive services and DIY installations are two key trends defining the home security market, along with the COVID-19 pandemic, lower prices and the new smart home Solutions accelerated this trend.

“Installation methods for newly purchased security systems and smart home devices have trended toward self-installation, and COVID-19 has accelerated that transition,” said Parks Associates researcher Amanda Kung. “About one-third of security system owners and Security personnel report that COVID-19 concerns are causing them to avoid the use of professional installers due to the discomfort of having strangers in their homes.”

About two-thirds of security system owners (approximately 20 million households) have an interactive security system, and consumers expect their security systems to provide basic interactivity, allowing them to receive notifications and access and control the system remotely. DIY and professionally installed systems often provide basic interactive features that are now considered required products among security providers.

"Security dealers must continue to develop more tools to support customers who want to do their own installation and troubleshooting but may still need professional guidance," Kung said. "Some of the innovations we've seen among dealers and installers include YouTube videos Tutorials and "do-it-yourself" installation assistance via video, phone, or chat are provided to security owners on demand."